With their group chats clogged, her friends suggested she use her newfound time and energy to start her own gossip blog. Employees uses their personal handle to sign off on each post, an attempt to help her employees build their own personal followings and let the Roommates, the most important players in this game, create a connection with the editors. Upon entering The Shade Room offices each day, Nwandu is greeted by a gigantic mural of a scene from a high school football game. The Shade Room. We would like to show you a description here but the site won’t allow us. The Shade Room Today at 2:54 PM In a heartfelt post on his IG story, Tory sends a message to his son ... , Kai, who he seldom posts on his social media accounts. Plus, the random questions that her office is actually wondering like, when is the ideal time to put deodorant on? The Shade Room has occasionally misstepped on the way to becoming the voice of a culture—and the Roommates have been the first to tell them. This apology was monumental as Brandy told Vibe Magazine in 1998 that Vaughn left the show out of jealousy. The players are familiar: Drake and Lil Yachty are squabbling in the corner, Colin Kaepernick takes a knee, and a hot air balloon of Kylie Jenner’s face floats skyward as Travis Scott and Tyga fight inside. Every item on this page was chosen by an ELLE editor. The Shade Room aka TSR is a media company, founded by Angelica Nwandu in March 2014. Does NFL-Style Bullying Happen in Women's Locker Rooms Too? Download . Nwandu says the score is a reminder that she needs to keep her foot on the gas pedal, break stories before other sites, and serve the community a highlight reel of the day’s greatest hits with a variety of Black-first content. With 14.7 M followers, The Shade Room reaches beyond the primarily Black audience it caters to. Nwandu isn’t surprised. [2] The Shade Room has also been compared to MediaTakeOut with one exception, the majority of The Shade Room's news is reported primarily on Instagram. Diddy’s breakup was just one of the 40 to 70 stories that The Shade Room posts to Instagram each day, in the signature Shade Room tone, which Nwandu defines as “Kool-Aid in a wine glass.” The captions read like group texts from your chattiest friends, with layers of inside jokes and slang that separate those in the know from those who aren’t. ” "Shade" in this case refers to a slang term for gossip. The Shade Room is the #1 black-owned independent media company covering entertainment & celebrity news. 2 hours ago . Reports of Jenner going into labor hadn't broken yet and no one from the Kardashian-Jenner camp had even confirmed her pregnancy. She’s been up since 6:33 am, the time she wakes up every day and a reference to the bible verse Matthew 6:33. In that moment, the nurse was one of only a few people in the world who knew what would be one of the year’s biggest news stories.

Not just representation, because we have other Black sites but they need it at this level. They have said, “We don’t feel like this represents us,” she explains. “Both Cassie and Diddy are out here winning so I’m sure they’ll be boo’d up with someone new in no time.”, TSR Staff: Kyle Anfernee: @Kyle.Anfernee #TSRExclusive: #Roommates, #Cassie and #Diddy have been together for 11 years and we all were waiting for the Royal wedding invite, but it looks like that isn’t happening because they broke up! That’s our thing.”, How Three Couples Are Navigating the 2020 Election, What to Know About the Down-Ballot Election, What Stacey Abrams Wishes You Knew About Voting, Celebs Share Voting Selfies For 2020 Election. You may be able to find more information about this and similar content at piano.io, A Look at Election Day Across the Country, 'The Mandalorian' Season 2 Premiere, Explained, Meghan Markle 'Is Voting' in the U.S. Election, Megan Fox At Breaking Point With Ex Brian, Kris Tries to Justify Kendall's Party During COVID, Taylor Swift Reminds the U.S. to Vote Today, Selena Gomez Is Begging Everyone to Vote Today, Meghan & Harry Expected to Stay in CA for Holidays, Noah Centineo on Getting His Followers to Vote. Even the shade in The Shade Room is uniquely Black. 2 hours ago. Download . The Shade Room is an Entertainment Site that is quickly becoming a well known and respected brand. The Shade Room refers to readers as "roommates", who often provide leads on celebrities to The Shade Room personnel. A community-sourced mix of celebrity gossip (star-powered feuds, messy breakups), celebrations of Black excellence, and cultural debates (Should you keep ketchup in the pantry or the fridge? The Shade Room (@theshaderoom) 99813 posts 21218753 followers 1056 following. Instagram-based, The Shade Room offers celebrity and trending news on an hourly basis, predominantly within the African American community; The New York Times called it the "TMZ of Instagram.

- The Shade Room", "Anjelica Nwandu, 25 - In Photos: 2016 30 Under 30: Media", "18 Female Founders Who Killed It In 2015", https://en.wikipedia.org/w/index.php?title=The_Shade_Room&oldid=986233647, Articles with unsourced statements from August 2016, Creative Commons Attribution-ShareAlike License, This page was last edited on 30 October 2020, at 16:20. Ran by our 21 Milli + Reckless Roommates #TrendingNews FB/Snap/TikTok- @theshaderoom @theshaderoomteens Advertising: [email protected] POSTS IGTV TAGGED. 2 hours ago. Download . The nurse was also a Roommate, the beating heart and soul of The Shade Room. After five years of steady growth in a copycat industry, no other cultural media outlet has come close to its speed, exclusives, and sheer volume of posts and engagement. … 2 hours ago. At the same time, Nwandu created a … The Shade Room (@theshaderoom) 99813 posts 21218753 followers 1056 following. The game is pointedly not an easy win. It would affect their career and they had invited us to that same birthday party so it felt weird.”. Download . “Every time I meet a celebrity, something breaks.” Diddy, in Diddy fashion, took the post in stride, noting he cares very little about what people write about him.